Spotlight On: Professional Development for Artists at Convening Culture 2014

by Tim Storhoff

Convening Culture 2014 will take place January 28-29 at the Vero Beach Museum of Art.

Convening Culture 2014 will take place January 28-29 at the Vero Beach Museum of Art.

On January 29 during the statewide cultural conference, “Convening Culture 2014: Connecting the Arts with Environmental Conservation,” there will be multiple opportunities for Florida artists to present their work, meet other artists and patrons, and gain important career skills. One conference highlight for artists will be the two professional development sessions presented by the Creative Capital Foundation.

Creative Capital is a national nonprofit organization dedicated to providing integrated financial and advisory support to artists pursuing adventurous projects in multiple disciplines. Through their Professional Development Program, which has been developed by artists for artists, Creative Capital has provided career, community and confidence building tools to help all artists become successful in their fields. In its first ten years, this program has reached more than 5,500 artists in 150 communities. The Florida Division of Cultural Affairs has been partnering with Creative Capital to present professional development workshops in Florida since 2007.

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The Creative Capital sessions at Convening Culture 2014 will be:

  • Social Media: How to be Everywhere, All the Time
    Includes strategies and practical tips on how to most effectively use social media to communicate about your work and ideas; expand your audience, peer and professional network; and create a deeper connection with the general public.
  • Advocacy & Support Systems
    Provides perspectives on the important role artists can play in advocating for themselves, each other, and the field while explaining ways to develop support systems with other artists and strengthen connections between artists and non-arts partners.

The Creative Capital sessions will be presented by Eve Mosher, an artist and interventionist living and working in New York City. Her works raise issues of involvement in the environment, public/private space use, history of place, cultural and social issues and our own understanding of the urban ecosystem. In addition to being a consultant/leader for Creative Capital’s Professional Development Program, Eve is an Assistant Professor at Parsons the New School for Design. Her public and community-based artworks have received grants from New York State Council on the Arts and New York Department of Cultural Affairs, both through the Brooklyn Arts Council and The City Parks Foundation.

For a taste of the information presented by the Professional Development Program, visit Creative Capital’s The Lab blog. Spaces at Convening Culture are limited, so view the full schedule and register now at florida-arts.org/conveningculture.

The original version of this article appeared in the November 2012 Cultural Connection, the newsletter of the Florida Division of Cultural Affairs. We encourage you to sign up for our mailing list to receive future updates.

Postcard From: The Creative Capital Professional Development Workshop

by Tim Storhoff

This past weekend, the Florida Division of Cultural Affairs along with Citizens for Florida Arts, Inc. partnered with the Creative Capital Foundation to offer a Professional Development Workshop to 24 artists from across the state of Florida that work in a variety of disciplines. This intensive two and a half days were a crash course in self-management, strategic planning, fundraising and promotion. The full weekend of lectures, peer critiques, one-on-one consultations, and interactive exercises took place in the beautiful University Gallery and nearby classrooms at the University of Florida in Gainesville.

The workshop leaders included Colleen Keegan, Aaron LandsmanJackie Battenfield (if you’re near Sarasota, check out Jackie’s exhibition at the Allyn Gallup Contemporary Art gallery on display through February 9), César Cornejo, and Beverly McIver. For more information, you should check out Jackie’s book The Artist’s Guide: How to Make a Living Doing What You Love as well as the HBO Documentary Raising Renee about Beverly. By sharing their personal experiences and numerous resources, these artists and administrators provided the tools and methods that will help attendees manage the business side of their art with greater efficiency and results, allowing them to expand their skills and build more sustainable careers.

Here are some photos I took to chronicle this exciting and constructive weekend:

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"A bigger dream is much easier to achieve than a small dream, because it is inspiring."

“A bigger dream is much easier to achieve than a small dream, because it is inspiring.”

Beverly McIver explains how she worked towards achieving her own goals during the Strategic Planning session.

Beverly McIver explains how she worked towards achieving her own goals during the Strategic Planning session.

Participating artists enjoying lunch outside the gallery.

Participating artists enjoying lunch outside the gallery.

Workshop leaders and artists were able to share stories and discuss their work.

Workshop leaders and artists sharing stories and discussing their work.

Participating artist Julia Morrisroe describes an upcoming exhibition during Targeted Marketing.

Participating artist Julia Morrisroe describes an upcoming exhibition during Targeted Marketing.

Here are the results we came up with during our Targeted Marketing brainstorming session.

Here are the results we came up with during our Targeted Marketing brainstorming session.

"We want to dispel the myth we often tell ourselves that we are lucky to be artists, and because of that we don't deserve to be paid well. A passion for what you do should not preclude being paid."

“We want to dispel the myth we often tell ourselves that we are lucky to be artists, and because of that we don’t deserve to be paid well. A passion for what you do should not preclude being paid.”

Artists and workshop leaders enjoying the beautiful weather we had by meeting outside.

Artists and workshop leaders take advantage of the beautiful January weather by meeting outside.

Participating artist RIchard Seidel thanks the workshop leaders for the uplifting weekend.

Participating artist Richard Seidel thanks the workshop leaders for the uplifting weekend.

Creative Capital is a national nonprofit organization dedicated to providing integrated financial and advisory support to artists pursuing adventurous projects in five disciplines: Emerging Fields, Film/Video, Literature, Performing Arts and Visual Arts. Working in long-term partnership with artists, Creative Capital’s pioneering approach to support combines funding, counsel and career development services to enable a project’s success and foster a sustainable practice for its grantees. In its first decade, Creative Capital has committed more than $20 million in financial and advisory support to 325 projects representing 406 artists, and has reached an additional 3,700 artists around the country through its Professional Development Program.

The Division of Cultural Affairs partnered in presenting this program because we firmly believe that providing support and resources to Florida’s Individual Artists helps all of Florida’s cultural landscape. The Division has offered professional development opportunities like this workshop for Florida artists since 2006. Through these opportunities, over 250 artists have been trained in career-building skills such as marketing, time management, fundraising, and strategic planning. Additionally, the Division offers one grant program for individual artists, the Individual Artist Fellowship Program. The Fellowship Program provides monetary fellowships to Florida Artists to support their work and careers and to recognize the outstanding talent and artistic contributions of Florida artists. Individual artists enrich our communities and the world around us, and their works highlight our state’s diversity and create connections to our history. Spending time with these artists and learning about their endeavors during the workshop reminded all of us that Florida is a special place to live and work.

Thank you to everyone for a wonderful weekend! We are especially grateful to the workshop leaders from Creative Capital and the helpful staff and administrators at the University of Florida College of Fine Arts. We look forward to seeing where these artists take their careers from here!