The Florida Council on Arts and Culture is the 15-member advisory council appointed to advise the Secretary of State regarding cultural grant funding and on matters pertaining to culture in Florida.
Appointments to the Council are determined by the Governor, President of the Senate and Speaker of the House, in consultation with the Secretary of State. The Governor manages seven seats that serve four-year terms. The President and Speaker manage four seats each, with terms of two years. The appointments are based on geographic representation, as well as demonstrated history of community service in the arts and culture.
In this bi-monthly series, we will introduce you to each member of the council and share their thoughts on the role of arts and culture in the state of Florida. This month, we chatted with the council’s newest member, Heather Mayo. Heather was appointed to the council in April 2018 by House Speaker Corcoran.
DCA: Tell us a little bit about yourself.
Heather: I am a Tallahassee, Florida born-and-raised resident who has a great love for the arts. The arts have always played an integral role in my life, and my involvement in the arts began at a very young age when my mother, a ballet instructor enrolled me in dance lessons at the age of three. At seven years old, I picked up the guitar for the first time and discovered my passion for music. Throughout the years, I have played various genres on the guitar but mainly focused on studying the styles of classical and jazz guitar during my studies as an undergraduate student at the Florida State University College of Music. After completing a Bachelor of Arts in Commercial Music in 2006, I worked at a prominent recording studio on music row in Nashville, TN and learned various aspects of the music business. Four years later, I decided to return to FSU to pursue a Masters in Arts Administration and to dedicate my career to working as an arts administrator in the non-profit arts sector.
Currently, I have the privilege of working for Florida State University as the Assistant Director of Production and Community Engagement within our College of Music. In my position, I help oversee our performance hall production coordination and assist in various outreach, engagement and entrepreneurial activities of the College. As a volunteer, I am currently serving as the Immediate Past-President of the Friends of Dance Council within the College of Fine Arts at Florida State University, and I am also serving as a 2018 Catalyst with the Knight Creative Communities Institute in Tallahassee.
DCA: What do you think of when you hear “Culture Builds Florida”? Why are the arts and culture important to our state?
Heather: When I hear “Culture Builds Florida”, I think of economic growth and social impact. In the most recent Arts and Economic Prosperity study conducted by Americans for the Arts, it was found that the arts and culture sector is a $4.68 billion industry in Florida. The arts and culture industry in our state supports 132,366 full-time equivalent jobs and generates $492.3 million in local and state government revenue  In my hometown of Leon County, FL the nonprofits arts and culture sector is a $201.9 million industry which supports 7,161 full-time equivalent jobs and generates $26.6 million in local and state government revenue. To me, these numbers prove that the “Arts Mean Business!” The arts support job growth, generate government revenue and attract cultural tourism in our state.
In addition to impacting our state’s economy, arts and culture contribute in countless ways to the well-being of our state by making a social impact in our everyday lives. The arts enable us to uphold our cultural identity as Floridians but also keep us moving forward in innovative ways that are relevant. Arts and culture celebrate diversity and inclusion by bringing people together under one purpose. They enable us to express ourselves, our feelings, and our beliefs creatively. They help us heal; they contribute to our health and wellness. They are vital to the education of our children. They allow us to reflect on our society, on world issues and on our own lives in meaningful ways.
DCA: For you, what is the most inspiring part about working in the arts?
Heather: For me, the most inspiring part about working in the arts is the opportunity I have to work in an industry that makes a difference in people’s lives through a creative process. The best example of this in my own world is witnessing a performance come to fruition after our team has spent months preparing for its premiere. There is so much behind-the-scenes work that goes into each production, but the most rewarding part is to see it all come together successfully. Some of my most favorite moments are when I stand in the back of the concert hall and witness the joyful impact the performance is having on an audience member’s life. I often think to myself, “Wow, we helped create this moment for them!” Those are the times I feel most inspired.
Another aspect I love about working in the arts are the relationships that are made along the way. On a daily basis, I get to work with a fantastic team of colleagues who inspire me to be more excellent in everything I do. I also have the wonderful opportunity to work with multiple artists at the local, national and international level. Through these relationships, I have seen the power in collaboration and how we can spur on each other to new creative heights.
DCA: What do you hope to accomplish as a member of the Florida Council on Arts and Culture?
Heather: First and foremost I hope to support the mission of the Department of State and the Division of Cultural Affairs through my service on this council. I genuinely believe that state arts agencies are one of the most significant vehicles our country has to fulfill our public duty to the arts. By representing all interests of the state, the Division helps ensure that the economic, educational, and civic benefits of the arts are made available to all Floridians. For that, I am thankful for the work the Division is doing for us on a daily basis and look forward to supporting their efforts.
Alongside my fellow council members, I also hope to strengthen strategic partnerships and boost arts advocacy conversations with art constituents throughout the state. It’s no secret that we are living in a time in which advocating for the arts needs to be at the forefront of our daily lives. With this in mind, I hope we as art constituents can become familiar with the economic impact of the arts within our own immediate communities and that we can also be prepared to express how the arts enhance our quality of life. In turn, I hope that through these increased conversations, we can come together as an arts community and jointly make an impact in preserving the cultural heritage of our great State of Florida.